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Philip Peters, Chief Executive Officer


Philip Peters is Chief Executive Officer of Zagada Markets, a boutique business development analytics firm. He co-directs the Zagada Institue, and is lead analyst and author of the company’s signature research reports. He recently joined The William Davidson Institute at University of Michigan Davidson Institute as an Expert Nearshore Bloger.

Peters has developed mastery in the practice of business development analytics. He is the author of the Tig protocol™ and Digital GNP™ White Papers which systematize business development growth theory as strategic management practice on par with marketing, operations and finance. In his DigitalGNP™ White Paper Peters outlines the new business and economic development model required for socioeconomic transformation in developing markets.

Peters is the author of three books. His book Caribbean WOW 2.0 impacted the passage by U.S. Congress and signage of a bill by the president, making June Caribbean American Heritage Month. Peters was invited to the White House in celebration. His latest book project, The Enchantment Economy is scheduled for publication in Fall 2007, and focuses on the phenomenon of choice in a globalize economy.

Prior to his current activities, Peters was Dow Jones Markets senior Business Development executive managing the Caribbean Basin and the Atlantic markets. He subsequently held positions of Senior Vice president of Business Development at Equity One’s broadband MyshoppingCenter.com unit and was Director of Business Development at MyCity.com, the first U.S. city portal. Peters studied Journalism at the University of the West Indies, Business at Florida Memorial University, and Graduate Studies in Jazz Voice at the University of Miami. He was a first year summer Fellow in the PhD Econometrics program at Carnegie – Mellon University. Peters is based in Coral Gables Miami, Florida. Philip@zagada.com

Team Approach

Zagada is a uniquely structured boutique operation. Founded and managed by Philip Peters, the company operates as a flexibly managed entity with minimal fixed management and staff. Zagada uses multiple global teams for various ongoing research projects and client assignments. The company co-publishes its IT report series in partnership with Swedish based Waagstein Research who has agents deployed in the Asia-Pacific region. Zagada has developed a propietary publishing framework, accompanied by internally developed analytic tools and a systematized service delivery process.

Zagada works with a team of contingent analysts, researchers, and partners on the ground in key South and Central America, the Caribbean, and the Asia – Pacific region. Their education has take them through top-flight U.S. and U.K universities including Carnegie Mellon, Princeton, Berkeley, Stanford, London School of Economics and leading universities in Latin America and the Asia-Pacific region. This method minimizes search and execution costs and accelerates accurate and timely delivery on client projects. Think of Zagada as an expert neural network that responds to exactly what you need, when you need it, in the way you need it.

Some clients who have benefited from our aggregate expertise include Dow Jones, Dun&Bradstreet, Nortel, Avaya, Mitsui, AT&T, GE and Genesys.