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Our philosophy is captured by our simple but powerful paradoxical by-line featured with our logo:

“ Small Means Big.”

Small connotes the concentration, focus and detailed ethic that drive our research analytics process. We are excited about discovering and delivering the metadata that drives corporate value. Big represents our passionate pursuit to deliver the largest quantum of corporate value and emotional pleasure due to the exactness, and actionability of the data we present to you. Our goal is to create the biggest spiritual value in business – “enchantment.”